WE ARE DE LA SOUL

STUDENT WORK - UI Design / Website Redesign

For this class project, I decided to redesign the website of one of my favorite music groups, De La Soul. Over the years they had been fighting with their record label to get their catalog of music onto the digital streaming platform. Samples they used in their music had only been cleared for the original mediums of vinyl, cassette, and CD.

I give this background because their website seemed thrown together and not updated, also not showing any of their old catalog of music. I wanted to redesign it as if they weren’t having any of these issues, and as if they were free to promote their whole catalog of music. I wanted to design a beautiful website that they deserved, reflecting their legendary career and music.

UPDATE 03/05/23 - They have since made a deal with a new company, released their music onto the digital platform on 03/03/23, and redesigned their website. The screenshot below reflects their old website.

De La Soul-macbook-pro-mockup-on-a-wooden-table_edited_edited.jpg

WEBSITE REDESIGNED

DESIGN PROCESS

BEFORE REDESIGN

DESIGN OBJECTIVES

- Give the website structure and categories, as the site had an unorganized mix of information and navigation. The navigation bar mainly consisted of an external link for tour info, a shop link that didn’t work, links for social media, and a link to a newsletter sign up. The navigation bar itself couldn't be seen on the landing page until you scrolled down, so this needed to be moved, and also reassessed for which items to include in it.

- Add color to the website! The website only used 1 color, yellow, besides the black type and the white background.

- Use great photography and images to showcase the band and their music catalog.